THOMAS DE LA RUE & CO, DE LA RUE

London 1832 to 1969

Thomas De La Rue introduced letter-press printing to playing cards in 1831, with a patent being granted by King William IV in December of that year.

Taken over by GOODALL in 1921

After its Bunhill Road factory was bombed in 1941, production was taken up by WADDINGTON in Leeds.

De La Rue and Waddington set up the Amalgamated Playing Card Company in 1963 as a 50-50 venture, with Waddington buying out De La Rues interest in 1969.